Frances Cohen

Bachelor of Art and Design

Instagram seems like the ideal platform for an artist; it is an easy, immediate way to share one’s work and the vastness of its usership means that every like, share, or follow may potentially be a new collaborator, collector, or curator. However, this vastness is also what makes it less than ideal. In order to draw in those likes and follows, an artwork must compete with a plethora of other content. Art on Instagram is not primed to be the focus the way it is in a physical gallery; instead, each work exists as one thumbnail in a sea of others, able to be flicked past with one passive motion.